We’re all aware of how time-consuming the procurement process’ initial decision-making stages are. Manufacturers will consider working with you only if they fully grasp what you bring to the table and how it varies from what your competitors can provide. That’s where a Vendor Digital portfolio comes in.
With everything going digital, everyone’s first inclination when looking for information is to search the internet. The same is true for manufacturers as well when they are searching for new service vendors.
Now to catch their eye, you must have a strong online presence – a digital portfolio. If you don’t have a vendor digital portfolio in place yet, you could be missing out on a lot of buyers who will move on to your competitors.
What is a vendor digital portfolio?
A digital portfolio is simply a collection of information about your company and services organized in one place.
The basic idea behind creating a digital profile is to give others, specifically leads and potential buyers looking for your service, easy access to data that would otherwise take time to track down through multiple sources.
An example might include listing every city where a certain vendor offers equipment installation services as well as contact details for each city along with website links to additional pages describing different types of installations.
What are the benefits of having a digital portfolio?
A digital portfolio is a valuable tool for any industrial service vendor. Considered the best way to promote your services and streamline processes, here are some of its benefits:
Creates a Digital Identity and Increases Brand Awareness
Your digital portfolio will become your digital identity on the internet having all information about you. It will promote your brand among buyers even before they speak to you and allow them to learn in-depth about each of your service offerings. They can conveniently contact you and make inquiries throughout the whole procurement process.
Attracts Clients
Once you have an online presence, it will be easier for leads and potential clients to discover you through the Internet. If you have a detailed portfolio with the right keywords, it will increase your chances of being noticed and ranking higher in different search engines when buyers search for a specific job. Google looks for two factors when ranking your site: authority and relevancy. It will assign a ranking to your website based on the algorithm\’s results and other data, like – content, structure, and link profile. It then determines the website\’s relevancy to a specific search term.
Breaks Geographical Barriers
You never know, your next potential buyer might be sitting thousands of kilometres away, seeking your services right now. Unless you have an online presence, you won’t be able to catch their eye. Through a digital portfolio, you can attract leads from around the world.
Saves Money
A digital portfolio saves your printing, formatting and labour costs. You won’t need to publish and deliver any documents, the way it happens conventionally.
Easy to Update
A big benefit of having a digital portfolio is that it can be easily organised and updated with latest projects, anytime and anywhere. You can keep capabilities and experiences up to date to grab and win the latest business opportunities based on these capabilities.
What should you include in your digital vendor portfolio?
A strong vendor portfolio is essential for winning new business. While it should be clear and concise, it must also provide comprehensive details about your company, services, and capabilities. A digital portfolio goes beyond a simple brochure; it showcases your value proposition to clients.
Start by introducing your company, including its history and core mission. Then, include the following information:
- Location: Where are you based? Do you operate regionally, nationally, or internationally? What specific areas do you serve? Do you offer on-site services?
- Industry Focus: Which industries do you specialize in? How have you expanded your market reach?
- Services: Clearly outline your services, including details, examples, and project scope.
- Equipment: List the equipment you use to deliver your services.
- Certifications: Highlight your certifications and compliance records to demonstrate quality and reliability.
- Experience: Showcase your project history without revealing confidential information.
- Testimonials: Include positive feedback from past clients to build trust.
- About Us: Introduce your team and their expertise.
- Contact: Provide clear contact information for easy communication.
- Brochure: Offer a downloadable PDF with comprehensive details.
A strong digital portfolio empowers vendors of all sizes to build trust and confidence with potential buyers, increasing the likelihood of initiating business conversations. Ultimately, this can significantly impact your bottom line.
Create your holistic vendor digital portfolio within seconds with Venwiz.
